In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the population are now using the subscription video-on-demand (SVOD) service. With a reputation for producing and serving high quality original television and film content – House of Cards, Narcos and Beasts of No Nation, to name […]
Archives for 6th April 2016
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. The technology will allow ITV to seamlessly place different ads, targeted directly at a subset of the viewing audience, within live broadcast programming watched on the ITV Hub – similar to Sky’s Adsmart offering but […]