The makers of Adblock Plus claim that their software is being used on more than 100 million devices around the world. Is this something that should concern us? Sources speculate that by the end of 2016, there will be over 6.4 billion connected ‘things’ in the world, which is a 30% year-on-year increase. Adblocking sounds […]
Archives for 18th May 2016
WhatsApp launches desktop app
WhatsApp has finally fixed perhaps its most glaring problem and released an official app for desktop. They previously had the functionality for users to log into their WhatsApp account via a web programme, however this lacked features like video/picture messaging – meaning that only 30% of all users actually utilised the web platform. WhatsApp said […]
How TV sponsorship can work as a DR vehicle
Spend on TV sponsorship has been steadily growing – especially amongst traditional direct response (DR) advertisers – at an average increase of over 8% per year. This can be put down to the relaxation of the sponsorship rules concerning signposting (ie website calls to action), but the reality is that the proliferation of opportunities around […]