Launching on TV in December 2014, 23andMe have brought to market their unique DNA testing kit and have been on TV ever since, including an agency switch a year ago. With a cost-per-website visit figure of £4.53 over the last 12 months, they achieve the best results out of all the advertisers covered in this […]
Archives for 23rd May 2016
Diet Chef: Do the numbers add up?
Diet Chef’s 2016 offering focuses on numbers, calories to be precise, in a conceptual manner as we follow the journey of a teacher who is relieved at leaving the counting of calories to the experts. In terms of product display, Diet Chef takes a leaf out of Tim Allen’s book from Home Improvements, or more […]
Weight Watchers: Even if it’s broke, don’t fix it!
The Weight Watchers ad illustrates the life of a busy mother; cooking, shopping, walking the dog, getting the kids ready etc. It’s hectic! Appropriately then, the voiceover describes an ‘easier way to help you live healthily’ via their new app, which makes a couple of fleeting appearances. Living well on-the-go is achievable and they have […]