In 2013, Google removed the ability in its AdWords platform to target devices separately. They wanted to match PPC advertiser exposure on mobile devices to the traffic levels. Google were of course right in their predictions, as we have since seen significant increases in mobile traffic for almost every vertical; typically, over 50% of traffic […]
Archives for 14th September 2016
Do it for Denmark! How the Danes made sex sell
In 2014, Denmark’s declining birth-rate was at a 27 year low. With just 1.7 children per family there was concern that the relatively small population could not sustain itself in the future. Danish travel company Spies Rejser addressed the problem with a ‘Do It For Denmark’ ad campaign calling on couples to take a city […]