On Wednesday 4th October, Google notified advertisers (via Twitter…) that campaigns will be able to spend up to twice the average daily budget that has been assigned. Even more disruptive was that they announced this change after it had already happened, giving advertisers no option other than to accept it. Although this change has caused […]
Archives for 1st November 2017
Has live appeal TV programming lost its edge?
After 33 years on our (non-commercial) screens, Crimewatch has been cancelled by the BBC. Nick Ross, one of the programme’s original hosts, blamed it on the “decay of old-fashioned, linear television” and the increasing trend of recording programmes and watching them later. “What is the point of a live appeal show? It has to be […]