The world of global strategy is complicated and ever-changing. When expanding internationally, is it best to apply a one size fits all approach, or tackle markets on a much more local basis? We believe that the data should guide the global approach as it can reveal just how different consumers really are. Here, we will […]
Archives for 16th November 2017
The impact of Black Friday on advertising
This year’s Black Friday falls on 24th November, and will be followed by Cyber Monday on the 27th. Introduced to the UK in 2010 by Amazon, emulating the US event, it has been labelled by many as the ‘biggest shopping day of the year’ where retailers offer big discounts on products in the run up […]