Facebook is testing a new initiative: getting local news in your news feed, in a new section of the app called “Today In”. Having launched State-side first, Mark Zuckerberg’s announcement of trying to get Facebook to be more relevant has meant that more “personalised” stories would feature. The test has rolled out in six cities […]
Archives for 9th February 2018
‘Direct Response’ influencer marketing
Influencer marketing is described by Wikipedia as: “A form of marketing in which focus is placed on influential people, rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.” Identify someone who can influence your customers’ purchase decision and get […]