As of February 15th Google have started automatically blocking intrusive ads within its Chrome browser for users of the latest version of Chrome on Windows, Mac OS, Linux and Android. It is important to highlight first and foremost that this update is not designed to block all ads on Google Chrome indiscriminately, only those deemed […]
Archives for 23rd February 2018
What are the limits of influencer marketing? Are influencers or brands just fed up?
Following #BloggerGate, in which an influencer was publicly shamed on Facebook by a hotel owner in Dublin, one main question is being raised: Are influencers taking it too far, or are brands just fed up? To recap the facts, YouTube vlogger Elle Darby asked the Charleville Lodge Hotel in Dublin for a free stay for […]
Millennials versus Generation Z
If the last 5 years of the world of marketing was completely dominated by millennials, then the next will be all about Generation Z. This generation, born between 1996 and 2010, will soon punch millennials (born between ’80 and ’95) from the throne as the most important target audience for brands, if it hasn’t been […]