With over £5-billion spent on television advertising annually in the UK, it is often perceived to be exclusively for advertisers with big budgets. The truth, however, may surprise many. According to research by Thinkbox, of the 2,760 different advertisers who appeared on UK TV screens during 2017, the majority (60%) spent less than £250k on […]
Archives for 5th March 2018
Latest ABC results for consumer titles have been released and show that the sector isn’t all doom and gloom…
The Audit Bureau of Circulation (ABC) recently released their bi-annual audit on consumer magazine circulations and despite some ups and downs in individual sectors, overall the results for consumer magazines have been quite good. The market is only down 1.5% period-on-period (PoP) and 4.1% year-on-year (YoY). That said, yet again it’s the once buoyant women’s […]