The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]
Archives for 16th July 2018
Digital Media Owners: Offering greater flexibility or taking creative decisions away from advertisers?
With recent Google beta launches of both new responsive display ads on the Display Network and responsive text ads on the Search Network, the digital giant is looking to provide even more flexible digital real estate with the goal of saving advertisers valuable time and effort in content creation. This is certainly one way to […]
Snapchat ups the ante in the DR space
Snapchat is just for branding. Sounds about right? Or is it? Snapchat has been plugging away in the background running analyses on their base and working on new products, resulting in some new stats that have been released only a couple of weeks after the second launch of Spectacles, that are interesting, to say the […]