For years high street banks have been – in most cases – the only option for your day-to-day banking. Many have apps that aim to replicate existing retail functionality, and for the most part, they work. But this is all quite boring and is reflective of an industry that hasn’t really seen challenge or change […]
Archives for 27th July 2018
Bing Scripts now in Beta – what does this mean for advertisers?
Over the last month, Bing have been rolling out their Script functionality to selected advertisers. Scripts are essentially a JavaScript-based API that allows PPC account managers to automate complex or repetitive tasks. Google have had this functionality for years and it’s great to see that this is finally available in Bing. Both Google and Bing […]
How can you make your print creatives more impactful? – Run it through the Visual Attention System
VAS (Visual Attention System) is an online analysis tool that simulates how we take in things at first glance, even before we’re fully aware of what we are looking at and is a new way of helping to analyse and validate print creative. VAS produces 4 different forms of results and each has its own […]