A client who had advertised on TV before with very mixed results (mostly bad) saw the errors of their ways and came to us to seek the true data-led path to success. The root and branch review that we carried out, not only highlighted the previous errors in media planning but also included a critique […]
Archives for July 2018
Programmatic Growth Plummets in wake of GDPR
The enforcement of GDPR (General Data Protection Regulations) on 25th May has caused a tailspin in the online data world, predominantly that of media. GDPR states that a user’s data can only be used if they have given a company explicit permission. For companies that aren’t compliant, the result may be a €20 million fine, […]
Digital Media Owners: Offering greater flexibility or taking creative decisions away from advertisers?
With recent Google beta launches of both new responsive display ads on the Display Network and responsive text ads on the Search Network, the digital giant is looking to provide even more flexible digital real estate with the goal of saving advertisers valuable time and effort in content creation. This is certainly one way to […]
Snapchat ups the ante in the DR space
Snapchat is just for branding. Sounds about right? Or is it? Snapchat has been plugging away in the background running analyses on their base and working on new products, resulting in some new stats that have been released only a couple of weeks after the second launch of Spectacles, that are interesting, to say the […]
ARMLife Interview with Junior Management Accountant, Francesca Down
This month, Junior Management Accountant Francesca Down discusses her journey at All Response Media that led to a role created for her. We also discover her love of baking outside of work, taking orders off her own Facebook page. Tell us a bit about yourself and your background? I’ve been working in finance since I was […]