At the end of June, Google announced the coming of a potential game changer for the search industry. The long-awaited smart screen display for Google home devices, which are, of course, powered by the Google Assistant. These devices now, will not only be able to tell you the answer to a question but will also […]
Archives for August 2018
ITV restyles itself as ‘more than TV’
Having recently posted six-month figures showing a 2% increase in advertising revenue and a huge 48% increase in online revenues, these figures indicate positive news for ITV heading into the second half of the year. However, England’s unexpected world cup success and continued growth of Love Island have played a key role in driving this […]
Are AI-driven ‘Contextual Moments’ the future for linear TV?
It may be with excitement or trepidation that we see the future of AI playing out today. From poster girl ‘SIRI’ to facial recognition to self-driving cars, AI continues to surprise and push the boundaries; we already know that algorithms can outmanoeuvre even the best chess players. So how could AI influence linear TV? Channel […]
Should we pay attention to bounce rate, page per visit and time-on-site?
When is it the right time to use metrics such as bounce rate, pages per visit and even time-on-site? Are they of value or can we just completely ignore them? Some marketers believe they are valuable, some think we shouldn’t pay any attention to them, whilst others sit in the middle and think their value […]
How can we improve forecasting for call-centres?
Time is money – and when the goal is to drive cost efficiency, every minute counts. Media cost is always a key consideration in planning, but additional business costs such as call-centre time can have a big impact on ROI. Therefore it is imperative to think outside of the media box to maximise efficiency across […]