Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]
Archives for 4th October 2018
The launch of the Google Marketing Platform
What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt to bring together the DoubleClick Digital Marketing suite, as well as the Google Analytics 360 tools. The idea is to help advertisers plan, buy, report and optimise campaigns with greater ease. It represents a unification […]
Will the rise of voice search be the downfall of Google?
Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches being made on Google in most countries. While its business has been built on monetising their search pages by showing ads, search is changing and people are becoming increasingly comfortable talking to their devices, which […]