For those who like their stats and landmarks, we’re now up to and beyond 20 years of a world with Google in our lives. The exact date the company was founded is up for debate, but you can either choose to celebrate the 4th September, when Google Inc was incorporated, or 27th September, when the […]
Archives for 2nd November 2018
Google’s Finance Event: Our findings
The two-day Google event focused on two key areas; firstly, micro-moments, and how we utilise them to connect with the consumer; and secondly, measurement and attribution so that we can fully understand those micro-moments and take advantage of them. Micro-moments A business will no longer compete with other businesses in the sector, but rather with […]
Can multiple product ads from one brand work in the same ad break?
Recently we have had a client that is running multiple products in both similar dayparts and TV stations. All the products are financial and are aimed squarely at a 50+ audience. We have, at the client’s insistence, always tried to separate the products out into separate breaks, even though sales houses will only categorise clashes […]