RAJAR (Radio Joint Audience Research) is the radio industry’s official audience measurement survey. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector, and it is the basis on which all radio trading is based. With the latest survey showing the industry to be in rude health, we thought […]
Archives for 16th November 2018
How can Google Signals positively affect advertisers?
Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has some cool features such as audience profiling and performance segmentation by channel or device. What are Google Signals? Recently, Google Analytics released a new feature called Google Signals. Signals allow advertisers to enrich their Google […]