A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid search. I don’t think it’s overstating it to say that this little update heralds a new dawn for PPC. But before I get into justifying that statement, what’s actually changed? I will explain through this […]
Archives for 23rd November 2018
TV ad lengths and how they affect your campaigns
There’s a variety of second lengths we can utilise for TV creatives, each with their own advantages. Let’s explore a selection of the options available to advertisers for some second length inspiration. 30 seconds The traditional and industry standard length, and what all cost per thousand (CPTs) figures work towards. There is no additional cost […]
Sky introduces a limit to gambling advertising
Sky recently announced that from next August, they will restrict gambling adverts to one per commercial break. At present, multiple advertisers with different gambling products are allowed within one break, but this is all set to change from the start of the 2019/20 Premier League season. Sky will also be adding the opportunity for AdSmartable […]