The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, though presumably, the Queen is a less frequent user of Nurofen since Prince Phillip has stopped driving. Celebrity endorsement has been recorded as early as 1890 with some questionable print ads featuring popular minstrel character […]
Archives for 10th May 2019
Is television dying? 2018 – A year in TV…
Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to this discussion people are still watching considerable sums of TV. Thinkbox recently published their 2018 “A year in TV” report and it is a true testament that this unbeatable medium is still thriving. That said, […]