Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. With Facebook, it’s clear that they are constantly making updates and changes to the platform, that if we’re honest we initially hate but then soon can’t remember a time before! This […]
Archives for 12th June 2019
The impact of TV creatives on campaign performance
We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a sensible question to ask at regular intervals, but getting the right balance in frequency of creative refresh is important. Leaving the same creative on air for too long may create wear out. If done too […]
“There is no spoon”
Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 years ago this June! In what is a fantastic movie, the hero, Neo, comes to terms with an alternate reality where it’s possible to bend the laws of physics using your mind. While visiting the […]