On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining 2-1 defeat, which aired on BBC1. So far, the contest is the most watched British television broadcast of the year, with 1.14m 16-34 year old adults tuning in, and an impressive 43.6% share of viewing. […]
Archives for 12th July 2019
Ad-free Dutch public TV: A case of protecting the children?
As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, at least if it is up to the Dutch Government. Despite earlier protests from both NPO (Dutch public broadcaster) and the communication industry represented by advertisers and (advertising and media) agencies on the rumours regarding […]
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up c.20% of time spent with the TV set. Not a particularly ground-breaking statistic in and of itself, but one that has resurfaced the perennial discussion around ‘the future of TV’. This article touches on a […]