A round up of the week's DRTV highlights

We are delighted to announce the first in the series of ARM 2012 live Webinars, hosted by our very own Andy and Colin. The first session will be taking you through the relationship between TV advertising and the three main online response paths; direct URL, natural and paid search. They will discuss how best to identify and measure the TV derived web traffic and by the end of the 1 hour session, attendess will have an enhanced understanding of the relevant strategies that can be adopted to ensure maximisation of TV response and efficiency in this highly competitive marketplace.

So, the Thought Police are back and, heaven preserve us, on Channel 5 from September! 2011’s big TV news is the purchase of the BB franchise by Richard Desmond’s Channel 5. Amongst the PR smokescreen of column inches filled and hundreds of millions paid for the show, the move has ramifications for Channel 4, Channel 5 and, crucially, DRTV advertisers.