The power of communicating with the consumer at home is well known to us and door to door advertising provides a traditional, proven responsive route to achieve this.
Clearly the opportunity to target niche groups through the application of geo-demographic targeting is a key characteristic and benefit of the medium. However, the ability to maximise performance requires in-depth understanding of the routes available, their correct application to different business needs and a sound, evolving targeting methodology.
We are able to draw upon sophisticated targeting capabilities through a mixture of response analysis systems together with customer profiling, segmentation and market leading mapping tools to help our clients reach the right consumers in the right way at the right time. More advanced ongoing modelling, including ‘recency-frequency’ optimisation, can also ensure client budgets are even more efficiently deployed over the longer term.
The diversity of our advertisers only serves to illustrate the flexibility of our approach. From Home Entertainment to Financial Services sectors, our clients employ door to door marketing for a variety of objectives from traditional response through to encouragement of product trial, driving of web traffic or footfall to store or events. Additionally, door to door advertising is often planned to perfectly complement other, primarily broadcast media such as TV, radio or outdoor where the aim is to generate a response uplift and maximise performance from an integrated strategy perspective.