Over two thirds of the UK population listen to commercial radio stations every week, numbering an impressive 38 million. Understanding how to access this intrusive 'one-to-one' mass medium is imperative to ensure the most effective ROI is delivered. Our proven success in this area shows that we have that understanding.
The increase in station numbers has meant a very significant increase in target audience segmentation for the advertiser.
The intelligence and systems we utilise allow us to plan cost efficiently against specific audiences, but still doing so at the very lowest rates in the market.
Furthermore radio has more then held its own in the digital age. Multi platform radio - whether it be via phone, PC or DAB device – has opened up a whole range of integrated opportunities. And we realise it is not just about immediate response.
We already work with a number of retailers whose objectives are short-term footfall and long-term brand awareness, an approach which is more 'brand responsive'.
We consistently deliver successful direct response radio campaigns, achieving brand building, results, and a more substantial ROI. We are experts in the strategic use of DJ led promotions, ‘Radvertorials’ ©, and content or story-led solutions.