Magnet is All Response Media's
Intelligent Response Planning Unit.

Magnet incorporates the total business objectives of the client in deciding the most appropriate communication strategy - including all success measures such as response and conversion to customer value.

All possible media channels are then investigated from traditional formats such as TV, Press etc and also the clients own 'media' such as customer mailings, branches and outlets.

A business focussed plan is created whose primary objective is to generate the most customers at the most effective price - regardless of what media is used.

(Diagram) Magnet- All potential media investigated (including internal communications)
Contribution to business assessed by multiple criteria.

Impartial, holistic, response plan

Halo and uplift effects