A bespoke system which aids
in the analysis of response data and helps to predict future response levels. |
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Measurable variables |
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Response metrics |
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Ultimate planning and buying tool |
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Multi-variable response analysis |
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From CpR through ROI |
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Quick and accurate |
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Customised by client |
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| Having worked with more inserts in the past few years than anyone else in the industry All Response Media have invested in another bespoke system – this time purely to smooth the insert delivery process |
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Delivery details |
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Insert details |
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Delivery address and timing reports |
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Active management of the loose insert process |
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Maximise accountability |
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Seasonality |
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Category exclusivity |
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Availability of inventory |
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Customer postcodes |
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Geo-demographics |
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Geographical Information System |
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Customer Geographical Mapping |
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Demographic characteristics |
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| Ad-Relevance, part of the AC Neilsen network, tracks online advertising metrics |
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Mediapix is part of the AC Neilsen MMS network and provides an online database of the larger publications in the UK. It is updated each day with the national, regional press and magazines and provided scanned images as well as market data |
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TV Pix is similar to Mediapix – provided by the same company it enables any TV advert to be downloaded as an mpeg file and emailed or inserted into a presentation |
| Allows the neutral tracking and analysis of online campaigns enabling real time refinement. |
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Providing fast market data and news as well as specialised planning tools Mediatel is a valued on line resourse |
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TGI is the world's leading provider of single source media and marketing surveys. TGI data can be used to understand market segmentations and consumer motivations - and how that information can be turned into more efficient marketing and communication strategies |
