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ARMLife Interview with Eleanor Richards

Tell us a bit about yourself and your background?

I’m 23 years old and from Scarborough, a little seaside town. I went to university in Sheffield studying Journalism for three years as an Undergraduate and did an internship in PR during my second year of, then did a year Post-grad in Marketing. I ended up starting at All Response Media two weeks after handing in my dissertation, so it was a short summer!

How long have you been with All Response Media now?

I started in October 2017, so I’ve been here for about a year now.

What’s a typical day for yourself as a Digital Analyst?

Generally, I’ll check all my emails first thing to see if I’ve had any communication from clients and my colleagues. I’ll have PPC work and Facebook optimisations to manage and will need to report across our other digital campaigns and have spontaneous client calls, etc.  At the moment I’m also training new people and spending time helping them to get to grips with everything.

How did you come across All Response Media and what made you choose to work here?

I found All Response Media through a Marketing Recruitment agency and went along for a Grad day and came back from an interview and the rest is history. 

While studying marketing I found the digital side more appealing to me and enjoyed learning it. Especially with so many things going digital now. I liked the fast-paced environment of it and the instantaneous viewability of results that keep you on your toes.

What’s your favourite thing about working at All Response Media?

The people and atmosphere are really great, it’s quite relaxed. I was worried about working in an office that you would be sitting around in silence, but everyone is actually really open and friendly and lovely to work with.

What would you say has been the most challenging while working here so far?

Probably when I started I was just working on PPC for a while with one main client then when that changed I had to start working with display and social media which I hadn’t touched upon for the first 6 months working here, so that was a bit of a challenge. However, I really enjoyed getting to apply what I had learned from University and take what I had learned from working on PPC and use those same skills with display and social media. I prefer to work across all three rather than just be concentrating on one aspect of digital.

If someone wanted to get into digital media what would your advice to them be?

Don’t worry so much about being creative all the time, it’s not what you expect it to be. I had thought before that I would need to be constantly coming up with creative ideas, but it’s not the case. You have to have more of an analytical brain to look at results and see what’s working and what isn’t, etc.

How do you find All Response Media different to where you’ve done internships before?

There are people here that are closer to my age which is great. Everyone gets along with one another and all the teams get along too. Where I’ve worked before you wouldn’t interact with other departments but here, I’ve got friends in all the different teams at All Response Media.

What’s your most memorable moment at All Response Media so far?

I would say there’s a few, this year’s Away Day in Windsor was really fun and also our Friday lunches at the pub will always have a place in my heart.

What do you like about working in Leeds?

I really like Leeds, I think it’s a big enough city where you’ve got lots to enjoy, it’s not too big where you don’t know where everything is. I find London too hectic and although I used to live in Sheffield it’s not that big, so I think Leeds is a perfect size and you don’t have to take the tube which is a winner in my eyes!