New TGI data reveals that almost half (43%) of GB adults claim to have donated to charity in the last 12 months, with 6 million of them claiming to have donated over £100. Despite the proportion of GB adults donating over £100 staying relatively consistent over the years, it seems the overall number of adults […]
Europe experienced a 20% increase in streaming viewership in 2021
New figures from Conviva (Q4 2021) reveal that Europe experienced a 20% increase in streaming viewership year on year. Southern Europe had a 44% increase whilst Western parts followed closely behind with a 34% increase. Streaming boomed during the pandemic as people were spending more time at home, wanting a premium viewing experience. Big screens remain popular […]
The Future of CTV Advertising in the UK
CTV has the potential to combine the impact of high-quality AV content with digital targeting and dynamic messaging, making it an attractive proposition. Some industry leaders see CTV playing a key role in the future of advertising, whilst others think that there’s some way to go before it really starts to deliver. Research from VideoWeek […]
TV and media advertising in Spain
Spain provides an excellent set of TV and media advertising conditions to quickly gain market share and ensure growth through specialist media planning. Posing a commerce opportunity with a population of almost 47 million, Spain is the fourth most populous EU member state and also ranks fourth for GDP; an important part of the European […]
Polish up your European expansion plans
With a population of 37 million adults, Poland is the fifth most populous EU member state. Poland has also been significantly less hit economically by the pandemic than the UK (its gross domestic product (GDP) contracting by 3.5% in 2020, vs. almost 10% in the UK). With GDP growing beyond the EU average every year […]
Addressing addressable TV and the role it can play internationally
Addressable TV has been a hot topic across the advertising industry for the past few years, and by combining the power of high-reach and high-quality content offered by broadcast TV with digital targeting and message tailoring capabilities – many industry leaders believe it’s the future. Whilst addressable TV has multiple advantages, understanding the benefits of […]