Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to this discussion people are still watching considerable sums of TV. Thinkbox recently published their 2018 “A year in TV” report and it is a true testament that this unbeatable medium is still thriving. That said, […]
Long-term or short-term? Brand or direct response TV?
Here are a few facts that go some way in demonstrating that TV is, and will remain, the most effective advertising medium in the complex and ever-changing media landscape: “Investing in TV increases effectiveness by 40%, making it the most effective medium”. – IPA ‘Effectiveness in a changing media landscape’, 2017 “TV advertising best is at […]