It’s been almost exactly a month since we saw the return of the Premier League (PL). Other sports including golf, Formula One and cricket have all followed suit and resumed. With no spectators present and an intense schedule of games lined up, how the return would be received by fans, viewers at home and broadcasters […]
Betting firms agree to advert ban during live sport
Whilst young adults continue to be the most sought-after audience for many businesses to target, the news of the recent ‘Whistle to Whistle’ ban on gambling advertising should increase access to this audience. Gambling firms currently pay a premium of up to ten times the going rate to access this content, with deals agreed at […]
ITV restyles itself as ‘more than TV’
Having recently posted six-month figures showing a 2% increase in advertising revenue and a huge 48% increase in online revenues, these figures indicate positive news for ITV heading into the second half of the year. However, England’s unexpected world cup success and continued growth of Love Island have played a key role in driving this […]
How to win big at the World Cup
With the 2018 World Cup on the horizon, certain advertisers will be investing heavily in the market in the coming months to gain any incremental coverage they can. Whilst gambling advertisers pounce on this lucrative period (impacts increased by 175% during the last World Cup vs. the same period in 2013), consumer habits suggest other […]