One of the most important aspects of media planning is ensuring your advertising is hitting the right people, i.e. your target audience. If you have an existing customer base, you can use their postcode data to help create a detailed profile and unpick their characteristics. Utilising postcode data, you can specify which of your customer […]
Is radio a successful addition to TV?
Radio has always represented an excellent opportunity to build an additional touchpoint into a media campaign, and the market is experiencing significant growth at a rate of +12.5%. Regularly undervalued, a recent study has shown that radio is the second most effective medium behind TV. By utilising radio, a client’s key demographic and regions can […]
Ratings ready to burst football TV bubble? New Targetting Tools to be considered
With the football season kicking off and following the outrageous transfer of a certain diminutive Brazilian, a lot of the focus is again off the field and on the financial aspect. Broadcasters are continuing to compete for TV rights, with Sky Sports and BT having paid £5bn to show live football for three years, beginning […]