FEATURED READS The Future of CTV Advertising in the UK How are online-born brands growing with TV? Marketing effectiveness in the digital era All Response Media services Digital Make your digital presence profitable. Supercharge your online paid media campaigns using our audience-first approach. Offline Be where your audience wants you to be. All Response Media […]
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[Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising
To get the maximum effectiveness out of a direct response campaign – there are various different factors you need to consider. In our latest episode, we explore the different ways to maximise the effectiveness of your direct response. We cover the importance of creativity in product offerings and brand narratives, balancing brand-building and direct response […]
Travel Advertising Report
Be on the lookout for data and insight on the following travel companies and more: Contents: Travel Industry Trend Using Google Trends historical data, we can see how the topic ‘Holiday’ in the UK (which is linked to the interest/intent to book a holiday) has returned to pre-pandemic levels. As you can see above also, […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
University advertising report
Contents: Section 2 Section 3 SECTION 1 Macro Trends and Insights Key dates, web visits and ad budget trends Our latest university advertising report discovers that higher education advertisers traditionally spend the majority of their ad budgets during the summer months, priming applicants for their final year of sixth form, and pupils going through clearing for courses beginning in […]
How side-hustle’s are creating a new industry where brands are investing £100s of millions into advertising
Contents: Consumer behaviours have shifted With inflation reaching an all-time high across the United Kingdom and wages for many remaining stagnant, millions of Britons undoubtedly feel under pressure. Salaries and benefits just aren’t covering as much of the cost of living in the UK as they once did, and neither the government nor many companies […]