What is Programmatic?
Programmatic buying has a wide number of definitions and interpretations. At All Response Media, we see it as another tool in our smart media buying arsenal. A tool that now can be applied to display, native, social and video inventory.
What we do
We leverage multiple Demand Side Platforms (DSPs) depending on the client vertical and KPIs. We understand that the different DSP platforms have particular strength and weaknesses and our agnostic approach aligns those to your KPIs
Reporting and insights
All Response Media’s “Digital Pulse” dashboard within ARMalytics® provides a daily heartbeat of how campaigns are performing vs. key performance indicators (KPIs). In addition to this, our programmatic ‘hub’ team leverages their depth of expertise and close working relationships with DSP technology partners to provide additional insight and recommendations to our client partners.