The traditional, well-established medium of press continues to forms a vital role of the media mix for many ARM clients. As leading press buyers, we have the knowledge and experience to deliver results focussed campaigns.
Our knowledge of press acquisition is enhanced through detailed response analysis, enabling us to identify difference in response rates with the usage of numerous variables, including, but not limited to; size, placement, display, position, response and price.
A flexible approach to buying allows us to exploit short term opportunities and deliver significant cost advantages.
Our proven methodology is well understood, appreciated and useful to media owners. Indeed, our strong proactive relationships is such that publications regularly come to us first with opportunities, ensuring maximum value can be leveraged for our clients. The result is that some 70% of all our press activity is bought in this way.