giffgaff Case Study

giffgaff

  • For giffgaff, All Response Media uses an integrated mix of digital and offline media to deliver brand awareness, consideration and commercial KPIs against a behaviourally dynamic target audience core of¬†18-34 year olds. We currently manage their advertising investments in all above the line channels, including TV, radio, out of home (OOH) and press, supported digitally by social and YouTube activity.
  • giffgaff has been a client partner for over 8 years, during which time we have successfully introduced a number of innovative campaigns across DRTV, social media and YouTube that met and exceeded ROI targets.
  • The ‘Free To Go Free To Stay’ campaign had the highest engagements in social that we have seen across any of our clients. We ran a combination of social ads to support TV, including canvas ads, collection ads (an industry first) and video ads.
  • The disruptive and innovative telecomms¬†challenger continues to go from strength to strength, winning the Which? Recommended Provider award 5 years in a row.
giffgaff bus advertisement

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