JML Case Study

JML

  • The unique and bespoke ‘Retail Response’ model has used TV to power the JML marketing machine, and build annual revenues of over £100 million
  • A long term All Response Media client since 1997, JML actually left ARM for a network agency and came back to the agency 6 months later as ‘they could not supply the service or flexibility needed’
  • ARM has also been a key partner in their international expansion, buying media in almost a dozen countries.
  • Recent years have seen considerable growth of the online channel and this too has been driven by the team at All Response Media, as the ‘extended team’ partnership continues to go from strength to strength.

“All Response Media are JML’s response partners! With our in-house creative solutions ARM plan and buy media that cost efficiently drives response: Direct Response AND Retail Response!

With an intrinsic understanding of our unique business model, All Response Media manage one of our most important ongoing investments, ensuring maximum returns, and aiding JML maintain significant barriers to entry in our marketing space.”

–Ken Daly, CEO, JML

Find out more on how we can do the same for your TV campaigns

Contact us today
020 3330 7000 info@allresponsemedia.com