Made.com Case Study

MADE.COM Case Study

  • For Made, delivering on business efficient sales at scale is as important as brand stature, positioning and consideration metrics. ARM launched Made onto TV 2013, and they remain strong advertisers on this medium to this day, with their more recent creative viewable here.
  • In addition to TV, core activity managed by ARM has included press, loose inserts, VoD and digital display. Made are also one of the more noticeable outdoor advertising brands.
  • Careful research and results analysis has enabled us to optimise both brand effect and response. Some selected highly impactful press sites in specific press titles have been found to provide brand impact and positive ROI to the campaign.

“A brand with a clear identity in a highly competitive market place with a thirst for rapid growth is the dual media challenge faced by All Response Media. We want the lowest cost of acquisition but not at the expense of brand positioning, the ability to measure in the micro and clear routes to scale efficiently. ARM launched made.com into the offline world in 2011 and in 2013 has delivered us onto TV. The business is growing as is our brand recall due in no small part to ARM’s pragmatism around delivery of all our objectives and constantly challenging us.”

– Philippe Chainieux, Managing Director, made.com

Find out more on how we can do the same for your TV campaigns