QuickQuid Case Study

QuickQuid

  • Measurement: A huge operational change was made from using coupon codes to our ARMalytics® system, because our tracking technology was judged to be more effective. We conducted weekly reporting meetings to discuss the latest results and highlight opportunities to optimise activity, assessing trends in performance.
  • Optimisation: Weekly extended airtime optimisation on top impacting stations, assessing key metrics across each station such as time of day; day of week; and programme. This delivered the most significant improvement in results.
  • Frequency and Impact: 10 second versions of the ads were deployed to grow spot frequency and impact, generating good cut-through with a creative that still drove cost-efficient performance.
  • Tactical: Running last minute, short-term regional activity on radio alongside TV enabled us to cost-effectively grow overall media investment in key regions.
  • Results: The ultimate proof of success? Being awarded the sister Enova brand, Pounds to Pocket, following the great work carried out on the QuickQuid brand.

“The team at All Response Media have been a fantastic partner! Their expert knowledge of and passion for direct response marketing is evident in the work they do. Andy and his team will go to any length to find DR opportunities appropriate for our brand that will effectively and efficiently drive business.

Their seamless management of QuickQuid’s advertising portfolio – from media planning and creative evaluation to data analysis and strategy – has undoubtedly strengthened the QuickQuid brand.”

– Claire Davidson, Marketing Manager, Enova Financial

Find out more on how we can do the same for your TV campaigns