What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
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What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]