ARM represent the largest loose insert buying point with almost 1 billion inserts per annum

Expertise in this field is extremely valuable and many clients have profited from our knowledge – many being introduced to the medium for the first time with excellent results.

As a result of ARM’s thorough understanding of all the ways in which inserts can be utilised, clients are able to harness the full potential of this medium. All Response Media can also provide guidance on format restrictions and importantly, can advise on how to maximise impact within an environment which is often cluttered.

Insert title selection does not end with TGI analysis. ARM’s history of planning and buying allows this to be overlayed with insert expertise which includes:

Responsiveness of title Cost effective entry cost Titles not covered on TGI Cost differentials between varying insert formats & client sectors

Seasonal trends Impact of volume commitment Reasonable print costs (which can be critical to the success or failure of a campaign)

Having so much experience in this area also means that we are aware of all the potential pitfalls and can ensure that the necessary checks and procedures are in place so that all runs smoothly. Indeed ARM quickly identified a need for a bespoke system to smooth the insert process and the resulting system is called the Loose Insert Management System (LIMs). This actively manages potential hazards and creates a transparency and easy distribution of information between media owners and client printers.