With over two thirds of the UK population listening every week...

...to commercial radio i.e. 38 million, it is important to understand how to access this intrusive 'one-to-one' mass medium and ensure the most effective ROI is delivered.

With the growth in stations it has meant a very significant increase in target audience segmentation for the advertiser. The intelligence and systems we have in-house allow us to plan cost efficiently against specific audiences.

All Response Media, understands how commercial radio can be utilised over and above providing immediate response. We work with several retailers whose objectives are to build short-term build-up (frequency) and long-term brand awareness. Our approach is more 'brand responsive'.

We understand there are a lot of factors, which need to be taken into consideration when planning a direct response campaign:

Campaign objectives Target audience identification and station selection Creative execution Copy length Station listening trends Timing i.e. Daypart / Day of week

Radio promotion Sponsorship opportunities Position in break Perception of brand Testing Seasonality Category exclusivity Availability of inventory

We at All Response Media consistently deliver our clients with successful direct response radio campaigns, which achieve both brand building, results, and a more substantial ROI. Taking this all into account we achieve for out clients, successful 'Share of Voice' against their competitors.

Please click on 'Contact ARM' to discuss with us further.