High CTR% doesn’t equal a high Quality Score Firstly lets agree that yes, click through rate (CTR) percentage is probably the most important factor in determining quality score; however the subtlety that is often overlooked is that CTR% is only used as a proxy for ad relevance. Quality Score (QS) is normalised to account for […]
Archives for 31st March 2016
500 days of Facebook
Facebook announced last week that they are dropping Blackberry support, which means that moving forward in order to login on the social network the owner needs to go through the mobile version of the website. This is following WhatsApp’s announcement at the end of last month that it will also end support for Blackberry phones […]