Spend on TV sponsorship has been steadily growing – especially amongst traditional direct response (DR) advertisers – at an average increase of over 8% per year. This can be put down to the relaxation of the sponsorship rules concerning signposting (ie website calls to action), but the reality is that the proliferation of opportunities around […]
Archives for May 2016
Getting the most out of my data!
There is a clear challenge occurring within the current media mix, which typically comes down to the large number of touch points a typical customer will interact with before making their final purchase. Current standard attribution models are able to show the key points within the customer journey; for example, the first interaction which started […]
‘Do the right thing’ give Google your TV budget
Google, as part of holding company Alphabet, recently reworked their ‘Don’t Be Evil’ tagline to the equally as snappy ‘Do the Right Thing’. You can’t beat a good mantra after all! So when their latest report attacked the effectiveness of TV ads, calling on advertisers to massively increase spend on their YouTube product, we must […]
World Password Day
Yesterday was World Password Day (yes, it really exists) and it is all about creating awareness for online password security. Each person has various ways of managing passwords but it is scary how many use passwords that are easy to guess. Here are some stats for you: In the past year, 2 in 5 people […]
How important is it to rank #1 in the SERPs?
When carrying out SEO activity, every SEOer strives to get all their core keywords ranking at position #1 on the SERP (search engine results page). But how important is it? Position #1 is the Holy Grail in natural search, however in the past just being on page 1 for a core search term was good […]
The million pound C4 win
After seeing London hit by a blizzard (OK, a very light dusting) in late April, it’s safe to say we’re all eagerly awaiting the beautiful British Summertime that seems to have arrived this week as we dive into May. The quintessential British summer brings BBQs, strawberries and cream, seaside trips with an ice-cream or two […]