TV viewers watching primetime programming could soon expect to be hit with more advertising following an EU rules change which has been designed to help traditional broadcasters compete with streaming services such as Netflix and Amazon Prime Video. Advertising is currently capped at 12 minutes per hour, or 20% of minutes; usually equating to 4 […]
Archives for 1st June 2016
How the TV market is shaping up for 2016
In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]
What is header bidding and is this the end of it?
In online display advertising, publishers used to utilise their ad inventory for direct and network deals first and then release their unsold/unused impressions to ad exchanges to be bid on programmatically. Then in 2010, Google’s DoubleClick Ad Exchange released ‘Dynamic Allocation’ which allowed publishers to accept programmatic bids in competition with their direct deals, which […]