News UK recently mounted a successful £220m takeover of Wireless Group, the parent company of Premier League radio broadcaster talkSPORT. They pointed to cross-selling platform opportunities and a chance to align its newspapers with a digital audience as reasons for the acquisition. As newspapers continue to suffer steep declines in circulation and readership, the digital […]
Archives for 20th July 2016
How does your audience behave online?
There is a plethora of tools that digital marketers will use to understand more about their audience and to plan campaigns with. From free online tools like Google Trends and App Annie, to the detailed audience insight available through media buying platforms such as Adwords, Facebook, and DoubleClick, and of course Google Analytics and our […]