Google has recently announced the launch of programmatic native ads on DoubleClick Bid Manager (DBM) which let advertisers better integrate their ads into the mobile viewing experience, and help evolve ads online to a composition more accepting to the audience – thus counteracting ad blocking. This change will help improve user experience in a number […]
Archives for 10th August 2016
Cannes ‘light bulb moment’ is embarrassment to the industry
Judges at the inaugural Cannes Lions festival proudly declared that in 2016, they shall be specifically looking to reward entries which actually worked. No more handing out of rosettes to the fattest or the best looking pigs – this year they wanted to taste the bacon, or at least see how much it sold for. […]