Rajar’s Q2 radio listening figures provide a rosy outlook for the commercial sector. After falling behind in Q1, commercial radio has beaten the BBC in terms of listening, with 35.57 million listeners (vs. 35.07 for BBC stations). That’s a 2.72% increase year-on-year and 942,000 additional listeners. Attributing to the overall success was talkSPORT, which had […]
Archives for 23rd August 2016
Facebook to suppress clickbait stories
Facebook has ramped up its crackdown on so-called clickbait news that appears on the social network. Carrying intriguing and misleading headlines, these articles are solely designed to lure consumers into clicking. This type of tactic is purely designed to drive traffic to the website and in most cases will lead to a high bounce rate. […]
Brexit uncertainty may be a unique opportunity
The continued uncertainty as to how the referendum vote will play out for the UK economy is also evident in the TV market. Both ITV and Sky floated in to the vote on healthy profits from the previous 12 month trading period, and although initially the market was confident that the second half of 2016 […]