At ARM we record a lot of data – it’s at the heart of every media decision we make and puts us in a position to find hidden insights that can greatly influence strategic directions. However, at the risk of reiterating a modern-day cliché, simply possessing a huge bank of numbers is not enough, being […]
Archives for 1st September 2016
How were the Olympics consumed online?
The BBC controlled the coverage of the Olympics games in Rio this year, but how did the internet respond? Firstly, there were a lot of copyright rules to protect with Twitter taking down any form of Olympics coverage within minutes of it being posted. In true social media fashion, this created a backlash on how […]
Can independent sales house thrive in the current TV market?
10 years ago, the UK TV landscape had double the sales points that now exist, with the likes of IDS (Virgin Media’s ad sales house), Viacom and Channel 5 all offering unique opportunities to advertisers and agencies alike. Although many of the same channels can still be accessed today, the way they are sold has […]