Some businesses that look to invest in SEO activity may not fully understand how it works and expect to see quick wins or instant results when carrying out SEO activity. Unlike most other digital channels, SEO is a strategy to drive natural performance for long-term benefit. Although results are not instant, there are plenty of […]
Archives for 7th September 2016
Paralympics impact across the wider TV market
With over 1.5 million shares, and 5 million YouTube views, the ‘We are the superhumans‘ Channel 4 Paralympics ad is currently in gold medal position as the most shared ad of Rio 2016 with 1 day still to go before the games actually begin. The ad provokes an array of intense emotions, drawing the audience […]
Growth in UK commercial TV viewing
Commercial TV channels in the UK have experienced a strong 2016 so far, with average commercial TV viewing on a TV set increasing by 1 minute year-on-year (YoY) up to 2 hours and 24 minutes per day. In addition to this, commercial TV’s share of total TV viewing for the first 6 months of 2016 […]