This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of bad ads. The founding members included advertising trade associations (the 4As), advertisers (Procter & Gamble, Unilever), publishers (Google, Facebook) and agency groups. The initiatives of the coalition include: Create consumer-based, data-driven standards that companies in […]
Archives for 30th September 2016
Moving onto a new Vice
Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital space. Often, they have struggled to gain traction: the ITV buyout of Friends Reunited was one clear example of this. Now, with Facebook and Google enjoying a joint virtual hegemony of the digital space, we […]