Some businesses that look to invest in SEO activity may not fully understand how it works and expect to see quick wins or instant results when carrying out SEO activity. Unlike most other digital channels, SEO is a strategy to drive natural performance for long-term benefit. Although results are not instant, there are plenty of […]
Archives for September 2016
Paralympics impact across the wider TV market
With over 1.5 million shares, and 5 million YouTube views, the ‘We are the superhumans‘ Channel 4 Paralympics ad is currently in gold medal position as the most shared ad of Rio 2016 with 1 day still to go before the games actually begin. The ad provokes an array of intense emotions, drawing the audience […]
Growth in UK commercial TV viewing
Commercial TV channels in the UK have experienced a strong 2016 so far, with average commercial TV viewing on a TV set increasing by 1 minute year-on-year (YoY) up to 2 hours and 24 minutes per day. In addition to this, commercial TV’s share of total TV viewing for the first 6 months of 2016 […]
Johnston Press re-evaluates Sky AdSmart deal
Last year, Johnston Press signed up – some say naively – Sky AdSmart to their bank of local advertisers. The deal is now under review as the regional newspaper publisher fears it is losing customers to the broadcast giant. Ashley Highfield, the Chief Executive of Johnston Press, said: “I think it is one of those […]
Why should I care about dashboards?
At ARM we record a lot of data – it’s at the heart of every media decision we make and puts us in a position to find hidden insights that can greatly influence strategic directions. However, at the risk of reiterating a modern-day cliché, simply possessing a huge bank of numbers is not enough, being […]
How were the Olympics consumed online?
The BBC controlled the coverage of the Olympics games in Rio this year, but how did the internet respond? Firstly, there were a lot of copyright rules to protect with Twitter taking down any form of Olympics coverage within minutes of it being posted. In true social media fashion, this created a backlash on how […]